We believe that the Internet is the most exciting and useful creation since the invention of the telephone and the computer. We're convinced that an Internet web site will rapidly become an integral part of most any company's inventory of indispensable business tools. While the Internet utilizes the latest in computer and telecommunications technology, a web site is primarily a marketing tool, designed to both deliver your story to your customers and provide them the opportunity to respond.
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The World Wide Web, a major part of the Internet, is the most cost effective form of advertising known today! With a World Wide Web Site you will reach more qualified people for a smaller investment than ever before. The cost is far less than $0.10 per 1000 potential contacts. The World Wide Web is simply unsurpassed when compared to traditional advertising media such as Wireless, Print, and Television. Each of these advertising media is generally more expensive to use than Web advertising, and produces substantially less targeted and qualified prospects than Web advertising.
Most Web users find Web sites for products, services, or specialized information by using a "Search Engine". Search Engines index Web sites and help people locate specific products, services, specialized information, and corporate information based on key word searches they enter. Because of this "self qualifying" searching process that routinely occurs, Web users that "surf" to a particular Web site are generally highly qualified and motivated prospects that are ready to make a purchasing decision.
In other words, if a Web user visits your Web site they will have put forth considerable effort to find your product, service or information, and they're usually not just "beer can kickers" - they're in the market for what you're marketing! This is precisely the reason why so many marketers have flocked to the World Wide Web - Dollar for Dollar, a World Wide Web site is the best marketing vehicle that will take you the furthest in terms of reaching qualified prospects.
Have you ever priced a full page, four color advertisement in a national publication with a circulation of millions of readers like Sydney Morning Herald, USA Today, Business Week or The Wall Street Journal? To place such an advertisement (a single insertion only) in one of these publications would cost $10,000 dollars or more!
For one tenth of the cost of a single insertion in a national publication you could place a full colour and sound World Wide Web site advertisement that would be accessible 24 hours a day (via Web Search Engines), complete with auto responders that automatically respond (with return e-mail) to prospects' e-mail inquiries concerning your product or service, or just go ahead and impulse buy your product from the web direct.
With a web site, the power of your marketing message increases exponentially. No other media lets you tell as much of your story as you want, in full colour text and graphics, to a worldwide audience, 7 days a week, 24 hours a day. Additions, changes, or deletions are taken care of as they occur.
Many of the usual constraints, such as production time, geographic limits, publication size and high costs disappear or diminish greatly. In broadcast or mass distribution types of media, the marketer's message is put in front of the customer unsolicited in the hope that the customer will respond. On the Internet, the customer is the active party who makes the effort to seek out the web site. Therefore, the publisher of the web site can reasonably assume a higher level of interest on the part of the prospect.
As with any part of the marketing mix, the important question that must be answered over time is: Does this make money for us? The answer lies in the proper execution - and that's where International Quantum Advertising (IQ) can help!
Don't let the Information Superhighway pass you by!
This is where the REAL money will be made over the next 3 to 5 years - Jump On!
By Zoran. © Here There & Everywhere Pty. Ltd.
The Company that is going places. Are YOU ready?
